A segment is a group of users with similar behaviors. Using segments, you can create a group of customers based on their properties like location, profile, or past activities.
You can use segments to target a group of consumers with different marketing strategies by sending campaign messages to users or running journeys when customers enter/leave the segment.
You can create and use segments for the following use cases:
Sending email/SMS/WhatsApp campaigns to all customers in the segment.
Send automated messages to segment users:
Send automated messages when customers enter/leave the segment.
Send weekly/monthly repetitive campaigns to customers in segments.
Sync segment customers with third-party advertisers like Facebook and Google.
Export segment customers to do your own analysis.
Static List
These are nothing but a list of CSV customers that you can upload. The static segment doesn't change once it's created, users in these segments are fixed. Learn more about the Static Segment.
Real-time Segments
Dynamic segments are the segments that keep updated based on the rules mentioned for segments. Dynamic segments can be defined using three rules:
Segment By User attributes / Properties:
With a user property filter, you can group customers based on their properties like City, Total Orders, LastOrderAt, etc.
Segment By Performed Activity:
With the "Performed Event" filter, you can group customers based on certain activities they might have performed.
For example, you can segment customers by those who have performed "Purchased" activity in last 60 days.
Segment By Not Performed Activity:
With the "Not Performed Event" filter, you can group customers based on certain activities they might have not performed.
For example, you can segment customers by those who have not performed "Purchased" activity in the last 60 days.
Segment Example - Inactive Loyal Customers
Let's try to create a segment of customers who are loyal, have spent more than 10,000 on your store, and haven't been purchasing anything for the last 3 months.
To create this segment, we will define the following rules:
Customer Attribute Filter:
"Total Spent" > 10,000
Performed Activity Filter:
Not Performed "Purchased" in last 3 months.